Ad Specifications

The Daily Chronic is designed to support Interactive Advertising Bureau Universal Ad Package units:

Banner Ad Units

Sidebar Ad Units

Mobile Ad Units

Premium Ad Units

Standard Media Guidelines:

  • Accepted file formats: GIF, Animated GIF, JPEG, PNG, SFW (Flash), HTML, JavaScript
  • Maximum Animation Length: 15 Seconds
  • Audio Initiation: Must be user initiated; default state must be muted.
  • Ad unit content must be clearly distinguishable from normal webpage content. Ad unit must have clearly defined borders and must not be designed to blend in with the site or designed to mimic site fonts or colors.
  • Any ads that have a white background must incorporate a minimum 1 pixel width border of a darker, contrasting color (such as black or dark grey) on all sides.
  • Ads should not include fake form elements or other graphic symbols that mimic functionality that does not exist.
  • Ads promoting must adhere to any applicable local laws and regulations.

All graphic advertising creatives are subject to approval. Standard ad creatives must be received at least 2 business days prior to the start of your ad campaign. Rich media creatives require 5 business days for testing.