CPM – ROS – Run of Site Per Impression Display Advertising


A run-of-site ad campaign is a great way to maximize your advertising budget without sacrificing exposure.  As a per-impression based campaign, you pay for your ad to be seen 1,000 times (cost per 1,000 ad views, also known as CPM). You do not pay extra when a reader clicks your ad and visits your website.  Run of site ad campaigns display in any available ad unit that fits your creatives.

The cost per 1,000 ad views (CPM rate) is based on the priority given to your ad campaign:

High – Rotate at High Priority $4
Standard – Rotate Normally $3
Low – Rotate at Low Priority $2

We also offer run-of-site ad campaigns on a per-click (CPC) basis.

SKU: DISP-ROS-CPM Categories: , ,

Additional information

Placement Location

Required Ad Units

300×250 Medium Rectangle, 728×90 Leaderboard

Optional Ad Units

300×600 Half Page, 320×50 Smartphone Static Wide Banner, 970×250 Billboard, 970×90 Super Leaderboard

Available Targeting Options

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Click Through Rate